If you're going to do business on the internet, you need to have a piece of it - you must have your own website. On the internet, your own website becomes your own base of operations. There are several important elements of having your own website. Among them are:
Your own web "brand': Your domain name is your brand. It's yours and no one else's and defines who you are on the web. If you're only on some directly, you're buried beneath someone else's brand.
Your content: Not the least is that you are in complete control of your own content and content structure - you decide what visitors see and how.
Your advertising: Without your own web site, your advertising has no where to point except to a phone or email address. Worse, if you participate in a shared site, you're advertising expense goes to the benefit of others. What's more, if you want to earn money advertising you will need your own site.
Your Search Engine Ratings: Without your own web site you're difficult to find - even if you are someone else's site. You get to select your own keywords and site submissions.
Your hosting choices: With your own site, you can optimize your web capability through the use of content management tools, autoresponders, ecommerce tools, blog software, and other facilities.
Your list building: With your own site, you're free to engage to aggressive list building activities that you may not be able to do otherwise.
The bottom line is that having your own web site means you're in control of your web-based business.
留言列表
